Long Beach’s new professional baseball team officially has a name and an alter ego.
During Long Beach’s State of the City address on Tuesday night, the city’s incoming Pioneer Baseball League team revealed its name: the Long Beach Coast. The LBC also unveiled a second identity, the Long Beach Regulators, giving the new club an alter ego that mirrors the city it will represent.
The announcement continues a process that began in 2024, when the Long Beach Baseball Club first confirmed plans to bring independent professional baseball to Blair Field starting in the 2026 season. The club has announced the team’s manager , and their schedule during the ramp of ahead of its inaugural season.
Since then, the focus has been on building a team that feels unmistakably local, both on and off the field.
The name Coast is meant to capture Long Beach’s unique geography and mindset. Eleven miles of coastline connect neighborhoods that don’t always look or feel the same, blending beach culture with street culture, laid-back vibes with constant motion. Team officials say the Coast represents that shared identity, a name broad enough to belong to the entire city.
But Long Beach has never been just one thing, which is where the Regulators come in. Serving as the team’s alter ego, the Regulators lean into the city’s legendary ‘90s hip-hop roots and will show up through alternate uniforms, special events, creative collaborations, and in-season activations. The idea is to give the franchise room to have fun, be bold, and tap into a different energy without losing its foundation.
Long Beach native Warren G, who helped introduce the brand, said the dual identity reflects both the city’s heart and its history. He described the Coast as the present and future of Long Beach baseball, while the Regulators represent the culture and swagger that have long defined the city.
Team president Ena Patel said the pairing of a core identity with an alter ego allows the organization to stretch creatively while staying true to its roots. She added that the team wants to build something that feels welcoming to everyone in Long Beach, whether they come for the baseball, the family atmosphere, or the culture surrounding it.
Community involvement has shaped the team from the start. The name was chosen after a public process that generated nearly 5,000 votes, with participation both online and at locations throughout the city. Team representatives took the process directly into neighborhoods, reinforcing the message that this franchise is being built alongside Long Beach, not dropped into it.
The team’s visual identity was designed by Francisco Reyes of Never Made, a designer with deep connections to Long Beach, helping ensure the brand reflects the city authentically.
City leaders have already embraced the team as a new source of civic pride. Mayor Rex Richardson said the Coast reflects Long Beach’s sense of belonging and has begun bringing people together even before the first pitch is thrown.
Fans can now buy tickets and merchandise through the team’s website, with several brand launch events scheduled later this month, including appearances at the city’s Martin Luther King Jr. Parade and Celebration and a kickoff event at WatchMe! Sports Bar.
The Long Beach Coast will compete in the Pioneer Baseball League, an MLB Partner League that operates independently across the western United States. The league features teams in California, Montana, Idaho, and Utah, with Long Beach set to join as its newest member.
